A sizeable négociant and vineyard owner, now under the direction of Xavier Barbet whose ancestor founded the company in 1821. Specialists in Beaujolais and Mâconnais wines, Loron own about 50 hectares in Beaujolais and Beaujolais crus. They have three bottling lines and a large air-conditioned winery with underground storage for two million bottles. A very reliable source.